Buy Local? Governmental Incentives to ‘Inform’ Consumers

Designing Electronic Shops, Persuading Consumers to Buy

The purpose of this article is to show how to design persuasive and successful web shops. An approach to commercial site design that draws on theories of visual persuasion is proposed. In this paper, we will focus on the role of emotion. lmages in an ad are typically meant to create some emotional disposition toward the product, or social cause. The importance of emotions in the on-line shoppin...

Consumers rush to buy wares at Canada's travelling "health show".

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Presenting a local marketing model with emphasis on consumers' attitudes in order to buy Iranian products with a customer information behavior approach

Background and Aim: Considering the importance of customer behavior, the purpose of this study was to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach.  Research Method: The method of this research was data theory and data collection was done through semi-structured interviews. Also, the sta...

Equity-Based Incentives and Supply Chain Buy-Back Contracts

Acknowledgement: We thank the Chief Editor (Professor Asoo J. Vakharia), the Senior Editor, the Associate Editor, and two referees for their invaluable suggestions that helped improve the clarity and quality of this paper. The order of authorship is alphabetical, and the authors contributed equally to the manuscript. ABSTRACT We analyse the effect of equity-based incentives in a supply chain wi...